The Pursuit of Excellence
Coaching focuses on empowering
superior development through increased
knowledge, improved talents, added
skills, and personal motivation. Its
purpose is to assist, through partnership, the highest
possible level of performance and achievement.
This is done through a cooperative peer-to-peer effort
(co-active process) to achieve superior heights
Counseling focuses on correcting
perceived problems by changing
behaviors and attitudes. It begins by utilizing
investigative/diagnostic tools to examine feelings,
attitudes, perceptions, and behavioral patterns that
hinder performance and achievement; then implementing
therapies designed to eliminate discovered obstacles that
interfere with the ability to develop properly and to
function at an acceptable level of
performance and achievement. This is
accomplished in an expert-to-patient relationship
(clinical process) where the clinician leads or guides
the patient up from an unacceptably inferior
While the process of coaching may suggest, utilize, or
cause a change in behavior or attitude, it is merely part
of the process. The real purpose of coaching is
accelerated development and enhanced effectiveness.
In essence, while counseling helps those below the
expected standard to rise up to it, coaching
strives to help people rise to the highest
possible level of excellence
through a co-active pursuit of enhanced effectiveness,
self-mastery, and superior leadership.
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